Route A
The distributor route
Their portfolio, their rules
The traditional way in. Proven, and expensive.
- Margin priced into every machine sold
- Your customers become their customers
- Niche brands often wait at the door
For machinery manufacturers entering the UK
Your UK operation is already built.
Agrirep gives your machinery brand a working home in Britain. We take your machines in at our Devon base, build and inspect them in our own workshop, deliver them across the country and answer every enquiry in your name. You stay in control. We do the heavy lifting.
Why Agrirep exists
Not another market-entry consultancy.
There are easier ways into Britain, and each one costs you something. A distributor takes you on if you fit their portfolio, then takes their margin and owns the relationships. Your own subsidiary gives you control, after a slow and costly set-up. We built Agrirep for the manufacturers in between.
Most manufacturers start here
Route B
The Agrirep route
Your operation, ready made
A working UK base that answers as your brand.
- Your machines, your brand, your customers
- Our facility, our team, our know-how
- Move to your own subsidiary when the numbers say so
Route C
The subsidiary route
Full control, at full cost
Right for some brands, eventually. Rarely first.
- Entity, premises and people before revenue
- The slowest route to first revenue
- Fixed overheads from month one
See all four routes compared honestly, including the sales-agent option
Services
One base. Seven connected services.
Each service stands on its own. Together they behave like your own UK branch: the same hands that unload your machine will assemble it, deliver it and pick up the phone when its new owner calls.
UK address & front office
A British trading address, your phone answered in your company name, and post, parcels and enquiries handled from Devon.
Receiving & warehousing
Containers opened, machines checked in and stored securely at our Devon facility, with stock you can see.
Assembly & PDI
Workshop build-up and pre-delivery inspection to your own checklist, signed off before any machine reaches a customer.
UK logistics & distribution
Machines and parts delivered to dealers and end users nationwide, with the paperwork done properly.
Parts, warranty & field service
Parts on the shelf beside your machines, warranty settled in country, and engineers to site when one needs them.
Representation & dealer support
A named UK contact who answers as your brand, looks after your dealers and keeps your customers close.
Marketing & trade shows
From LAMMA to IMHX: stands, demonstrations and launches that put your machines in front of British buyers.
The same hands that unload your machine will answer the phone when its new owner calls.
How it works
From first call to machines in the field.
Five steps, each with something you can hold in your hand at the end of it. And a written record of who does what before anything ships.
Assessment
We review your fit, your compliance position and your best route in. The document is yours to keep.
Agreement
Ownership, responsibilities, protections and exits, all agreed in writing before anything moves.
First shipment
Customs and VAT coordinated. Your machines arrive, get built, inspected and made ready.
Market live
Dealers engaged, demonstrations booked and every enquiry answered in your name.
Scale, or graduate
Grow the base. Or hand it over to your own subsidiary once Britain has earned one.
Your assessment ends with a dated plan for your first shipment
The responsibility matrix
You keep doing
- Product, specification and pricing
- Brand standards and warranty policy
- Dealer agreements, on your paper
- The decisions that make it your business
The responsibility matrix
We take on
- Receiving, storage and stock control
- Assembly, inspection and preparation
- Delivery, representation and dealer support
- Monthly reporting you can forward to your board
Sectors
Built around machinery. Not generic trade.
Three sectors, three very different routes to market. Our team works in all three every day, so you start with the channel knowledge most entrants spend years buying.
Sector one
Agricultural machinery
Franchised dealers decide who wins in British farming. We know the networks, the shows and the paperwork that follows a tractor around, and we help your brand earn its place.
Sector two
Construction equipment
Britain buys construction kit through dealers and hire fleets alike. We work both channels, and we speak fluent CESAR and NRMM.
Sector three
Material handling
Forklift imports into Britain have grown every year since 2022, yet exclusive distributors keep new brands waiting at the door. This is the fastest way through it.
Sources: UN Comtrade via WITS (2025)
Ownership & control
Everyone knows what they own before the first machine moves.
The questions export directors ask us first are the ones this industry tends to answer last. We settle them in writing before a single machine ships.
Your property
Machines and parts in our warehouse stay yours. We never buy your brand or your equipment. We operate under your flag, never over it.
Your customers
Relationships, data and dealer agreements belong to you, and a written non-compete keeps it that way for the life of our agreement.
Clear responsibilities
Importer of record, invoicing, warranty work and reporting are agreed and documented up front, alongside your own advisers.
The people behind Agrirep
Backed by people who handle machinery every day.
Agrirep is not a consultancy that hired a warehouse for the photo shoot. Our team has spent more than thirty years selling, launching and supporting machinery in the UK, so your machines join people who already live this trade.
30+ years in the trade
Three decades working with machinery manufacturers, dealers and their customers across Britain.
Multiple international brands
Experience launching and representing overseas machinery brands in the UK market.
All three sectors, first hand
Agricultural, construction and material handling: bought, sold, hired and supported for real customers.
Agrirep Studio
Our in-house digital team looks after the marketing side of your launch: equipment photography and video, launch campaigns, dealer marketing and show graphics, made by people who know machinery, not by an outside agency.
Discover the studio →What we don't do
The small print, out in the open.
Clear boundaries are the reason manufacturers can trust a partner with their brand. Here are ours.
We don't buy your brand or equipment
Ownership stays with you. So do control, customers and the upside.
We don't take your customer relationships
Every contact and every dealer belongs to your business, during our agreement and after it.
We don't lock you in
Fixed terms, clear break points and a defined exit, including handover to your own subsidiary.
We don't pretend Britain is easy
Customs, compliance and dealer networks all take real work. We show you the work, then do our share of it.
Resources
Do your homework on Britain, and on us.
Three working documents, free to read. Written from the warehouse floor, not the conference room.
Guide
UK market entry: the four routes compared
Distributor, agent, operational partner or subsidiary. Costs, control and exits, weighed honestly.
Checklist
Your first machinery shipment to the UK
EORI, CE and UKCA, import VAT, insurance, unloading and inspection, step by step with sources.
Process
How Agrirep works, in five steps
The full process, the responsibility matrix and the ways we can work together.
FAQ
The questions export directors ask first.
Who owns the stock in your warehouse?
You do. Machines and parts stored at our facility remain your property. We receive, store, prepare and move them on your instructions, under a written agreement that also protects your customer relationships and your data.
Who acts as importer of record?
There are two lawful routes. You can import in your own name, which needs a GB EORI number, an indirect customs representative and UK VAT registration. Or a UK-established business can act as importer of record for you. We walk through both in your assessment and agree the right structure with your advisers.
How long are we committed for?
Our agreements run for a fixed term with clear break points and a defined exit, including the option to hand the operation to your own subsidiary later. There is no obligation to form a UK company, and no evergreen lock-in.
How fast can our machines be in the market?
That depends on your machines and their compliance lead times, so we won't quote a number before we know them. What we will do is put a dated plan in your assessment, from signed agreement to first demonstration.
Start here, no commitment
What would a credible UK start look like for your machines?
Tell us what you build and where you want it to go. You'll get a structured assessment you can take straight to your board, prepared by people who handle machinery for a living.
- A fit review across our seven services
- A compliance snapshot for your product category
- A recommended route and a dated plan
- Answered by a person, not an autoresponder
+44 7841 036058 info@agrirep.co.uk WhatsApp and WeChat on request
Book your assessment
Five short fields. A reply from a real person.